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Speaker at SOUTHWEST: Billy Bogue, President, Matsuura Machinery USA

SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Errol Burrell, National Product Manager, Matsuura USA

SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at SOUTHWEST: Tyler Boykin, Vice President, Orases

Speaker at SOUTHWEST: Nicky Pettit, Account Executive, Limble

SOUTHWEST Session: Unexpected breakdowns, rising costs, and limited asset visibility continue to be a challenge for manufacturers, especially as teams face mounting pressure to do more with less – fewer technicians, tighter budgets, and limited time. But with the right technology and a practical approach to reliability, lean teams can shift from fighting fires to building long-term, operational resilience into every layer of production. In this session, we’ll showcase how manufacturers are using modern CMMS (Computerized Maintenance Management System) tools to drive higher uptime, extend asset life, and reduce reactive work – all without needing additional headcount or new equipment. We’ll demonstrate how top performing teams have digitized preventive maintenance schedules, deployed QR code-enabled work orders, and built mobile-first maintenance workflows that keep machines running and teams aligned. Whether you’re still using spreadsheets or looking to get more out of your current system, this session will provide a clear blueprint for building a smart, scalable maintenance program.

The Manufacturing Technology Series SOUTHWEST event is where the manufacturing industry comes together. Connect face-to-face, build meaningful relationships, and enjoy great refreshments while networking. Whether you're meeting your next key contact or reconnecting with colleagues, your badge is your all-access pass—everyone is welcome!

SOUTHWEST Exhibitor: TECHNOMARK is a leading OEM of high performance industrial traceability solutions centered on two core direct-part-mark (DPM) technologies: dot peen and Fiberlaser marking. For Dot peen, Technomark proposes a unique wireless dot peen portable machine (battery powered) with deep marking capabilities, even on curve surfaces, long battery autonomy, a really user friendly large touch screen panel (or alternatively can be controlled by Android devise) . Ideal for VIN marking or oil&gas parts marking. For Fiber laser marking systems, we offer 3 sizes of class 1 (full enclosure) work stations, and class 4 fiber lasers with various powers. We make sample reports for free on demand. We have an extensive experience for metal & plastic part marking. Strategically located just 40 miles north of downtown Houston, TECHNOMARK North America is the only OEM of industrial part marking equipment with headquarters in the south-central USA. Demonstrating TECHNOMARK's commitment to the installed customer base in the region, our Conroe, TX office maintains full inventory of machines and spare parts as well as a repair center and sales showroom. Call us now at (888) 610-0151

SOUTHWEST Exhibitor: