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Michael Crimson

Speaker at SOUTHWEST: Michael Crimson, SL MFG Sales Engineer, Epicor

Leveraging Ai for Business Communications

SOUTHWEST Session: In today’s manufacturing landscape, effective communication isn’t just about speed—it’s about intelligence. As the industry faces growing complexity across global supply chains, workforce dynamics, and customer expectations, the ability to turn data into dialogue has become a defining competitive edge. This session, presented by Epicor , explores how manufacturers can harness Artificial Intelligence to transform business communications —from automating customer and supplier interactions to enabling real-time insights across production, sales, and service operations. Attendees will gain a practical understanding of how AI-driven tools can streamline collaboration, reduce administrative overhead, and enhance decision-making accuracy across the enterprise. We’ll showcase real-world examples of manufacturers leveraging Epicor’s AI-powered solutions to personalize communications, predict operational needs, and empower teams to focus on innovation rather than information management. Whether you’re seeking to modernize internal workflows or elevate customer engagement, this session offers a roadmap to achieving measurable ROI through intelligent communication ecosystems. Takeaway: Discover how AI is redefining the way manufacturers connect, collaborate, and compete—one conversation at a time.