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SOUTHWEST Session: Manufacturers from fabricators to assembly shops are all challenged with workforce woes, the need to boost productivity and the endless quest for quality. Knowing automation is the answer is one thing, but actually finding real success with technology investments can feel challenging and risky. How do you know what will truly bring value to the organization? How do you determine the return? And now with the hype of Artificial Intelligence (AI) seemingly on every product, how do manufacturing leaders determine the right places to invest limited time and capital budgets? In this session, we will delve into the ever-evolving landscape of automation & AI in the factory and take a look at technologies that are having a real impact today across the shop floor. Then we will stare into the crystal ball to look forward at technologies that are on the near horizon that manufacturing leaders should be keeping an eye on. Covering important topics like human-robot collaboration, automated equipment tending, data-driven insights, cobot welding, predictive maintenance, robot guided vision, bin picking, collaborative automation, quality inspections, and much more, attendees should leave this session ready to make value-creating technology investments in their business. Join us as we explore how AI is reshaping the factory floor — one algorithm at a time.

Speaker at SOUTHWEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at SOUTHWEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at SOUTHWEST: Rick Schultz, Executive Director of Aerospace and Defense, FANUC America

SOUTHWEST Session: Sponsored by: UiPath Moderated by: Paul Boris

Speaker at SOUTHWEST: Nat Frampton, Co-Founder, LECS Energy, LLC

Speaker at SOUTHWEST: Michael Molnar, Founding Director, NIST Advanced Manufacturing National Program Office

SOUTHWEST Session: Join us for a town hall event designed for exhibitors and attendees to help shape the future of federal research and development in advanced manufacturing. SPECIAL REGISTRATION IS REQUIRED: Register Here Participants will share insights to help define the priorities for the 2026 – 2030 National Strategic Plan for Advanced Manufacturing, which guides Federal efforts to enhance the competitiveness of U.S. manufacturing. The plan is revised every four years to provide new federal priorities in advanced manufacturing research and development, aiming to create jobs, boost economic growth across various sectors, and strengthen national security. This town hall session augments an online Request for Information (RFI), enabling participants to voice their views and catalyze deeper input into priority areas. The White House Office of Science and Technology Policy has posted the complete set of questions in the Federal Register. The National Science and Technology Council’s Subcommittee on Advanced Manufacturing will manage the RFI process, and the NIST Office of Advanced Manufacturing will collect and analyze the information. Learn more here: White House Fact Sheet This exclusive town hall roundtable gives manufacturing leaders the opportunity to: Get a seat at the table with peers and policymakers Make your voice heard in shaping U.S. manufacturing priorities Provide deeper insights beyond the formal Request for Information (RFI) process.

SOUTHWEST Session: The call to bring manufacturing back to U.S. soil has never been louder—but the question remains: Can our manufacturing sector meet the moment?  This presentation dives into the reality behind the reshoring movement and explores the technological readiness of U.S. manufacturers to produce more efficiently, competitively, and sustainably. We’ll unpack where the gaps lie in digital adoption, automation, smart factory infrastructure, and skilled labor—and where forward-thinking manufacturers are already making big moves.  Learn what it truly takes to modernize your plant, compete globally, and deliver on the promise of “Made in the USA.”  In this session, we’ll cover the following:  The current state of U.S. manufacturing technology adoption  How automation, AI, and data are transforming the factory floor  Challenges and solutions in bridging the tech and workforce gap  What industry leaders are doing to future-proof their operations  Practical steps to accelerate your technology readiness  Whether you're  a C-suite executive, IT leader, or operations leader this webinar will give you the insights and next steps you need to drive innovation and scalability in your manufacturing business. 

Speaker at SOUTHWEST: David Paredes, Metals Application Engineer, Farsoon Technologies