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Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at SOUTHWEST: David Smith, Chief Marketing Officer, Novobi, Inc

Speaker at SOUTHWEST: Leo Lee, Lead Consultant, Novobi, Inc.

Free for Students and Faculty! Join SME Membership for a full day of exploration, connection, and hands-on exposure to the future of manufacturing, at no cost to you.

SOUTHWEST Exhibitor: MANUFACTURING PROCESSES ENHANCED WITH LASER GUIDED ASSEMBLY TECHNOLOGY With advanced software created to guide you through the assembly process, the Iris system will accurately locate your work piece in 3D space. Eliminate your need for manual measuring and marking, eliminate templates, reduce defects and errors, all while increasing your productivity by up to 60%. Master even complex assemblies, with an easy to use, innovative, laser technology. Join us in booth #919

SOUTHWEST Exhibitor: UiPath Agentic Orchestration connects every part of the manufacturing ecosystem—people, robots, systems, and AI models—into one intelligent, coordinated network. It empowers manufacturers to automate repetitive tasks, optimize workflows, and make faster, data-driven decisions in real time. By orchestrating end-to-end processes—from the shop floor to the back office—UiPath helps manufacturers improve productivity, reduce downtime, and accelerate continuous improvement across your entire operation.