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SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHWEST Session: The fusion energy sector is in a pivotal moment. Commercial fusion energy would help unlock an abundant new source of reliable energy to help meet the growing energy needs of the grid and data centers across the United States. The high energy density of fusion fuels - The fusion energy released from just 1 gram of fuel equals the energy from about 2,400 gallons of oil - makes it an important priority for American energy dominance. There is a growing consensus that commercial fusion power could soon become a reality. But how will we get there? DOE’s Office of Science Fusion Energy Sciences program aims to usher a burgeoning fusion private sector industry in the U.S. toward maturity on the most rapid timeline. By leveraging investments from both the public and private sectors with prudent and strategic processes, DOE is marshaling the forces of the public and private sector to close key gaps on the critical path toward fusion energy . What’s at stake is enormous. If the sector meets its ambitious timeline, fusion could transform the world’s energy system and truly unlock U.S. innovation and energy dominance.

SOUTHWEST Session: Manufacturers increasingly struggle with robotic surface finishing, treatment, and welding as production shifts toward high-mix, high-variability manufacturing. Traditional robotic systems demand time-consuming, manual programming—often taking days or weeks to accommodate complex geometries. These systems also lack adaptive capabilities, making it difficult to compensate for part variations. The result: costly manual touchups, process inefficiencies, and production delays.   Augmentus transforms robotic surface applications by combining advanced 3D scanning with automated toolpath generation. By eliminating the need for manual programming and enabling seamless adaptation to part variations, Augmentus delivers greater accuracy, reduced rework, and significantly improved operational efficiency.   This presentation explores how Augmentus overcomes key industry barriers—empowering manufacturers with precision, adaptability, and unmatched process efficiency across surface finishing, surface treatment, and welding applications.

Speaker at SOUTHWEST: Rodney Reddic, Executive Director, Texas Manufacturing Assistance Center

Speaker at SOUTHWEST: Dr. Monica Cortez, Statewide Director of Business Operations, Texas Manufacturing Assistance Center

Speaker at SOUTHWEST: David Smith, Chief Marketing Officer, Novobi, Inc

Speaker at SOUTHWEST: Leo Lee, Lead Consultant, Novobi, Inc.

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