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SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Austin Justice, Vice President, CMMC Compliance Guide

Speaker at SOUTHWEST: Errol Burrell, National Product Manager, Matsuura USA

SOUTHWEST Session: In today’s fast-evolving manufacturing environment, automation is no longer a one-size-fits-all solution. This session will explore the critical decision between deploying collaborative robots (cobots) and traditional industrial robots, offering clarity around when each choice makes strategic sense. While industrial robots excel in high-volume, high-speed, heavy-load operations—thriving in fenced-off cells for repetitive tasks—cobots are designed for safe, direct interaction with human workers, offering flexibility, ease of redeployment and quicker changeover.    Attendees will gain a framework for matching automation type to production need: evaluating criteria such as payload, cycle time, workspace environment, operator exposure, and change-frequency. We’ll also cover key trade-offs including installation cost, safety infrastructure, reprogramming agility and human-robot collaboration.    Through real-world use-cases and decision lenses, you’ll walk away with actionable guidance: when to choose a cobot for tasks like machine tending, light assembly or flexible layouts; when an industrial robot remains the superior option for brute strength, continuous throughput and long runs; and how future-oriented operations can combine both in hybrid strategies.    Join us if you’re looking to move beyond buzzwords and make informed automation choices that align with both current realities and future factory goals.

SOUTHWEST Session: Manufacturers increasingly struggle with robotic surface finishing, treatment, and welding as production shifts toward high-mix, high-variability manufacturing. Traditional robotic systems demand time-consuming, manual programming—often taking days or weeks to accommodate complex geometries. These systems also lack adaptive capabilities, making it difficult to compensate for part variations. The result: costly manual touchups, process inefficiencies, and production delays.   Augmentus transforms robotic surface applications by combining advanced 3D scanning with automated toolpath generation. By eliminating the need for manual programming and enabling seamless adaptation to part variations, Augmentus delivers greater accuracy, reduced rework, and significantly improved operational efficiency.   This presentation explores how Augmentus overcomes key industry barriers—empowering manufacturers with precision, adaptability, and unmatched process efficiency across surface finishing, surface treatment, and welding applications.

SOUTHWEST Session: In today’s manufacturing environment, quality systems are often weighed down by the very tools meant to improve them. Multiple databases, disconnected platforms, and redundant processes can make even the most capable teams less efficient. Yet true excellence has never been about doing more — it’s about seeing clearly. In this session, James Lozos shares insights from over three decades working with manufacturers to design, implement, and sustain ISO-based management systems across aerospace, automotive, medical, and industrial sectors. Drawing on lessons from the field, he demonstrates how simplicity and integration — not complexity — drive productivity, consistency, and long-term success. Attendees will learn how to: Recognize where complexity hides in everyday processes Connect core quality functions to everyday workflow Adopt simple, best practices Align digital tools with ISO 9001’s process-based intent to achieve measurable efficiency

Speaker at SOUTHWEST: James Lozos, President, Systematic Quality Management Systems, Inc.

Speaker at SOUTHWEST: Matt Jones, Head of GTM, NA, Augmentus Robotics

Speaker at SOUTHWEST: Tyler Boykin, Vice President, Orases