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John Carpenter

Speaker at SOUTHWEST: John Carpenter, Founder, Owner, President, Excellerant

Joe Fetter

Speaker at SOUTHWEST: Joe Fetter, Director of Sales, Integris

Kenny Vuong

Speaker at SOUTHWEST: Kenny Vuong, Account Executive, Integris

Built to Sell: How Configuration Is Becoming the Hottest Way Manufacturers Are Fueling Sales Growth

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

Wayne Crowe

Speaker at SOUTHWEST: Wayne Crowe, Director of eBusiness Technologies,, Motion Industries

Brooks Boccella

Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software

Jordan Dugosh

Speaker at SOUTHWEST: Jordan Dugosh, Account Executive – TOLA/LATAM, Dispel