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Speaker at SOUTHWEST: Jay Vitha, Vice President of Business Development, MetOx International, Inc.

SOUTHWEST Session:

SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Billy Bogue, President, Matsuura Machinery USA

Speaker at SOUTHWEST: Wayne Crowe, Director of eBusiness Technologies,, Motion Industries

Speaker at SOUTHWEST: David Smith, Chief Marketing Officer, Novobi, Inc

Speaker at SOUTHWEST: Brian Ellis, Founder, Docket

Speaker at SOUTHWEST: Errol Burrell, National Product Manager, Matsuura USA

SOUTHWEST Exhibitor: Established in 1959, RobbJack Corporation specializes in the engineering, manufacture and sale of solid carbide cutting tools. We continue to offer the broadest line of carbide end mills with the closest tolerances available for CNC milling equipment. In addition, we manufacture solid carbide slitting saws and PCD diamond-tipped routers, as well as provide physical vapor deposition (PVD) coating services. The benefits of high-speed solid carbide tools are as compelling today as they were 63 years ago. With today’s emphasis on process efficiencies for increased profitability, users realize that properly engineered tooling offers not only closer tolerances and longer life, but extremely high feed rates. RobbJack has worked with several aerospace partners since 1974, to support the demand for superior performance, with progressively more challenging application requirements. RobbJack Corporation has been employee-owned for more than 30 years, which is the average term of service for over 20% of our staff, and the management team has a combined 185 years of experience in the cutting tools industry. Whether your needs are for standard stocked items, or customized tools for your specific application, we are here to help you. We define “service” in our customer’s terms, delivering consistently superior quality products, and solving problems quickly and effectively.