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Built to Sell: How Configuration Is Becoming the Hottest Way Manufacturers Are Fueling Sales Growth

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

Wayne Crowe

Speaker at SOUTHWEST: Wayne Crowe, Director of eBusiness Technologies,, Motion Industries

Brooks Boccella

Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software

Jordan Dugosh

Speaker at SOUTHWEST: Jordan Dugosh, Account Executive – TOLA/LATAM, Dispel

Digital Threads and Smart Factories: The IoT Advantage in Manufacturing

SOUTHWEST Session: As global manufacturing enters the next wave of industrial transformation, the convergence of digital threads and IoT is reshaping the way products are designed, built, and maintained. A digital thread creates a seamless flow of data across the product lifecycle — from design and engineering to production and aftermarket service. When paired with IoT-enabled smart factories, this integration unlocks unprecedented operational visibility, agility, and intelligence. This session explores how manufacturers are leveraging IoT to create connected ecosystems that power predictive maintenance, real-time quality control, autonomous operations, and closed-loop decision-making. We will discuss practical frameworks for implementing digital threads and highlight ROI-driven success stories from discrete and process manufacturing. Participants will walk away with a clear understanding of: The role of IoT sensors, edge computing, and AI in transforming factory floors Use cases that demonstrate measurable gains in OEE, sustainability, and workforce efficiency A roadmap for integrating IoT into existing manufacturing systems without disrupting operations This talk is essential for manufacturing leaders looking to accelerate their Industry 4.0 journey and future-proof their operations through connected intelligence.  

Billy Bogue

Speaker at SOUTHWEST: Billy Bogue, President, Matsuura Machinery USA

Susan Carlock

Speaker at SOUTHWEST: Susan Carlock, Co-Owner & Executive Vice President, Mursix Corporation & Murray Mentor, Inc.