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SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Errol Burrell, National Product Manager, Matsuura USA

SOUTHWEST Session:

SOUTHWEST Session: As global manufacturing enters the next wave of industrial transformation, the convergence of digital threads and IoT is reshaping the way products are designed, built, and maintained. A digital thread creates a seamless flow of data across the product lifecycle — from design and engineering to production and aftermarket service. When paired with IoT-enabled smart factories, this integration unlocks unprecedented operational visibility, agility, and intelligence. This session explores how manufacturers are leveraging IoT to create connected ecosystems that power predictive maintenance, real-time quality control, autonomous operations, and closed-loop decision-making. We will discuss practical frameworks for implementing digital threads and highlight ROI-driven success stories from discrete and process manufacturing. Participants will walk away with a clear understanding of: The role of IoT sensors, edge computing, and AI in transforming factory floors Use cases that demonstrate measurable gains in OEE, sustainability, and workforce efficiency A roadmap for integrating IoT into existing manufacturing systems without disrupting operations This talk is essential for manufacturing leaders looking to accelerate their Industry 4.0 journey and future-proof their operations through connected intelligence.  

Speaker at SOUTHWEST: Matt Jones, Head of GTM, NA, Augmentus Robotics

SOUTHWEST Session: Manufacturers increasingly struggle with robotic surface finishing, treatment, and welding as production shifts toward high-mix, high-variability manufacturing. Traditional robotic systems demand time-consuming, manual programming—often taking days or weeks to accommodate complex geometries. These systems also lack adaptive capabilities, making it difficult to compensate for part variations. The result: costly manual touchups, process inefficiencies, and production delays.   Augmentus transforms robotic surface applications by combining advanced 3D scanning with automated toolpath generation. By eliminating the need for manual programming and enabling seamless adaptation to part variations, Augmentus delivers greater accuracy, reduced rework, and significantly improved operational efficiency.   This presentation explores how Augmentus overcomes key industry barriers—empowering manufacturers with precision, adaptability, and unmatched process efficiency across surface finishing, surface treatment, and welding applications.

Speaker at SOUTHWEST: Austin Justice, Vice President, CMMC Compliance Guide

Speaker at SOUTHWEST: Arjun Subramaniam, Director of Robotics and AI, Blue Onyx Systems

SOUTHWEST Session: In today’s fast-evolving manufacturing environment, automation is no longer a one-size-fits-all solution. This session will explore the critical decision between deploying collaborative robots (cobots) and traditional industrial robots, offering clarity around when each choice makes strategic sense. While industrial robots excel in high-volume, high-speed, heavy-load operations—thriving in fenced-off cells for repetitive tasks—cobots are designed for safe, direct interaction with human workers, offering flexibility, ease of redeployment and quicker changeover.    Attendees will gain a framework for matching automation type to production need: evaluating criteria such as payload, cycle time, workspace environment, operator exposure, and change-frequency. We’ll also cover key trade-offs including installation cost, safety infrastructure, reprogramming agility and human-robot collaboration.    Through real-world use-cases and decision lenses, you’ll walk away with actionable guidance: when to choose a cobot for tasks like machine tending, light assembly or flexible layouts; when an industrial robot remains the superior option for brute strength, continuous throughput and long runs; and how future-oriented operations can combine both in hybrid strategies.    Join us if you’re looking to move beyond buzzwords and make informed automation choices that align with both current realities and future factory goals.

Speaker at SOUTHWEST: Tyler Boykin, Vice President, Orases