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SOUTHWEST Session:

Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

SOUTHWEST Session:

Speaker at SOUTHWEST: Billy Bogue, President, Matsuura Machinery USA

SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Austin Justice, Vice President, CMMC Compliance Guide

Speaker at SOUTHWEST: Arjun Subramaniam, Director of Robotics and AI, Blue Onyx Systems

SOUTHWEST Session: In today’s fast-evolving manufacturing environment, automation is no longer a one-size-fits-all solution. This session will explore the critical decision between deploying collaborative robots (cobots) and traditional industrial robots, offering clarity around when each choice makes strategic sense. While industrial robots excel in high-volume, high-speed, heavy-load operations—thriving in fenced-off cells for repetitive tasks—cobots are designed for safe, direct interaction with human workers, offering flexibility, ease of redeployment and quicker changeover.    Attendees will gain a framework for matching automation type to production need: evaluating criteria such as payload, cycle time, workspace environment, operator exposure, and change-frequency. We’ll also cover key trade-offs including installation cost, safety infrastructure, reprogramming agility and human-robot collaboration.    Through real-world use-cases and decision lenses, you’ll walk away with actionable guidance: when to choose a cobot for tasks like machine tending, light assembly or flexible layouts; when an industrial robot remains the superior option for brute strength, continuous throughput and long runs; and how future-oriented operations can combine both in hybrid strategies.    Join us if you’re looking to move beyond buzzwords and make informed automation choices that align with both current realities and future factory goals.

SOUTHWEST Session: