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SOUTHWEST Session:

SOUTHWEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at SOUTHWEST: Susan Carlock, Co-Owner & Executive Vice President, Mursix Corporation & Murray Mentor, Inc.

Speaker at SOUTHWEST: Paul Boris, Strategic Accounts, Manufacturing & Industrial Operations, UiPath

Speaker at SOUTHWEST: James Lozos, President, Systematic Quality Management Systems, Inc.

Speaker at SOUTHWEST: Austin Justice, Vice President, CMMC Compliance Guide

Speaker at SOUTHWEST: Errol Burrell, National Product Manager, Matsuura USA

Speaker at SOUTHWEST: Billy Bogue, President, Matsuura Machinery USA

SOUTHWEST Session: Manufacturers increasingly struggle with robotic surface finishing, treatment, and welding as production shifts toward high-mix, high-variability manufacturing. Traditional robotic systems demand time-consuming, manual programming—often taking days or weeks to accommodate complex geometries. These systems also lack adaptive capabilities, making it difficult to compensate for part variations. The result: costly manual touchups, process inefficiencies, and production delays.   Augmentus transforms robotic surface applications by combining advanced 3D scanning with automated toolpath generation. By eliminating the need for manual programming and enabling seamless adaptation to part variations, Augmentus delivers greater accuracy, reduced rework, and significantly improved operational efficiency.   This presentation explores how Augmentus overcomes key industry barriers—empowering manufacturers with precision, adaptability, and unmatched process efficiency across surface finishing, surface treatment, and welding applications.

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.