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Rodney Reddic

Speaker at SOUTHWEST: Rodney Reddic, Executive Director, Texas Manufacturing Assistance Center

Built to Sell: How Configuration Is Becoming the Hottest Way Manufacturers Are Fueling Sales Growth

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

Keynote: Opportunities and Challenges in Developing a Viable Workforce in the Fusion Energy Sector to Support US Manufacturing

SOUTHWEST Session: The fusion industry has experienced remarkable growth in recent years, driven by groundbreaking scientific advancements and a surge of investment in the private sector. Since its founding in 2009, Tokamak Energy has remained at the forefront of technological innovation and progress in fusion and high-temperature superconducting technology. Dr. Andrew Shone will explore the fundamentals of fusion energy, examine the evolving landscape of public and private initiatives, and share insights into Tokamak Energy’s strategic vision focusing on collaboration with established sectors to deliver the transformative solutions our world needs today and in the years ahead.

Panel: Opportunities and Challenges in Developing a Viable Workforce in the Fusion Energy Sector to Support US Manufacturing

SOUTHWEST Session: Join this panel discussion to hear from the Fusion Development Lead for Tokamak Energy’s U.S. subsidiary, Tokamak Energy Inc., Dr. Andrew Shone, in addition to Jay Vitha, Vice President of Business Development at MetOX International, Inc. and Executive Director Rodney Reddic of the Texas Manufacturing Assistance Center (TMAC) as they share their views on the opportunities and challenges Nuclear Fusion will need to address from a technology as well as workforce perspective.

Jay Vitha

Speaker at SOUTHWEST: Jay Vitha, Vice President of Business Development, MetOx International, Inc.

Dr. Monica Cortez

Speaker at SOUTHWEST: Dr. Monica Cortez, Statewide Director of Business Operations, Texas Manufacturing Assistance Center

Brooks Boccella

Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software