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Speaker at SOUTHWEST: Nicky Pettit, Account Executive, Limble

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SOUTHWEST Session: The fusion industry has experienced remarkable growth in recent years, driven by groundbreaking scientific advancements and a surge of investment in the private sector. Since its founding in 2009, Tokamak Energy has remained at the forefront of technological innovation and progress in fusion and high-temperature superconducting technology. Dr. Andrew Shone will explore the fundamentals of fusion energy, examine the evolving landscape of public and private initiatives, and share insights into Tokamak Energy’s strategic vision focusing on collaboration with established sectors to deliver the transformative solutions our world needs today and in the years ahead.

Speaker at SOUTHWEST: Dr. Monica Cortez, Statewide Director of Business Operations, Texas Manufacturing Assistance Center

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SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

SOUTHWEST Session: In today’s fast-evolving manufacturing environment, automation is no longer a one-size-fits-all solution. This session will explore the critical decision between deploying collaborative robots (cobots) and traditional industrial robots, offering clarity around when each choice makes strategic sense. While industrial robots excel in high-volume, high-speed, heavy-load operations—thriving in fenced-off cells for repetitive tasks—cobots are designed for safe, direct interaction with human workers, offering flexibility, ease of redeployment and quicker changeover.    Attendees will gain a framework for matching automation type to production need: evaluating criteria such as payload, cycle time, workspace environment, operator exposure, and change-frequency. We’ll also cover key trade-offs including installation cost, safety infrastructure, reprogramming agility and human-robot collaboration.    Through real-world use-cases and decision lenses, you’ll walk away with actionable guidance: when to choose a cobot for tasks like machine tending, light assembly or flexible layouts; when an industrial robot remains the superior option for brute strength, continuous throughput and long runs; and how future-oriented operations can combine both in hybrid strategies.    Join us if you’re looking to move beyond buzzwords and make informed automation choices that align with both current realities and future factory goals.

SOUTHWEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.