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Speaker at SOUTHWEST: David Smith, Chief Marketing Officer, Novobi, Inc

Speaker at SOUTHWEST: Leo Lee, Lead Consultant, Novobi, Inc.

Speaker at SOUTHWEST: Wayne Crowe, Director of eBusiness Technologies,, Motion Industries

Speaker at SOUTHWEST: Matt Jones, Head of GTM, NA, Augmentus Robotics

SOUTHWEST Session: Manufacturers increasingly struggle with robotic surface finishing, treatment, and welding as production shifts toward high-mix, high-variability manufacturing. Traditional robotic systems demand time-consuming, manual programming—often taking days or weeks to accommodate complex geometries. These systems also lack adaptive capabilities, making it difficult to compensate for part variations. The result: costly manual touchups, process inefficiencies, and production delays.   Augmentus transforms robotic surface applications by combining advanced 3D scanning with automated toolpath generation. By eliminating the need for manual programming and enabling seamless adaptation to part variations, Augmentus delivers greater accuracy, reduced rework, and significantly improved operational efficiency.   This presentation explores how Augmentus overcomes key industry barriers—empowering manufacturers with precision, adaptability, and unmatched process efficiency across surface finishing, surface treatment, and welding applications.

Speaker at SOUTHWEST: Jordan Dugosh, Account Executive – TOLA/LATAM, Dispel

Speaker at SOUTHWEST: Brooks Boccella, VP of Sales, Aleran Software

SOUTHWEST Session: Manufacturers are rethinking how they sell — and configuration has quietly become the hottest lever for growth. In an era where 86% of manufacturers say they’ve lost deals due to slow, manual quoting, the ability to configure products quickly and accurately isn’t just an operational advantage — it’s a sales accelerator. This session explores how leading manufacturers are modernizing their quoting and selling processes with connected CPQ and AI-driven tools that integrate seamlessly with their ERP systems — without replacing them. You’ll see how “Built to Sell” insights are reshaping sales strategies across industries, helping teams quote faster, sell smarter, and scale revenue without adding complexity.

Speaker at SOUTHWEST: Austin Justice, Vice President, CMMC Compliance Guide