Bradd Rodenroth is the Vice President of Sales at NEXGEN Tooling LLC, an Industry leader in cutting tools. With more than 17 years of industrial manufacturing sales experience, he brings a proven record of driving growth, developing teams, and implementing data-driven strategies that align technology with customer needs. A graduate of Kennesaw State University with a Bachelor of Business Administration focused on sales, distribution, and marketing operations, Bradd has built his career at the intersection of commercial leadership and operational excellence. He oversees the commercial organization at NEXGEN, leading initiatives across supply chain, reporting, forecasting, CRM, long-term planning, and revenue growth. Throughout his career, Bradd has focused on leveraging big data, analytics, and emerging AI tools to enhance sales intelligence and strengthen customer relationships. He is passionate about using technology to create actionable insights—empowering sales teams, improving customer engagement, and fostering continuous improvement within the manufacturing ecosystem. Bradd is dedicated to mentoring and developing talent, building high-performing teams, and advancing a culture of collaboration and innovation across the global organization.